20 Techniques to Sell Your Home
Here are my proven approaches to selling your property
1. MLS - Multiple Listing Service of Northern Illinois: Through this computerized property information system, your property will reach more than 27,000 real estate agents in our marketplace.
2. Digital Photos: We will place digital photos of each room of your home in the MLS rather than just the front of the property. Viewers can roam freely through the interiors of your home.
3. Chicago Tribune Advertising: Reaching more than 2.7 million potential buyers each day, your new listing will be advertised three Sundays in a row in the Rubloff full page, full color ads. It will then be rotated between the full Sunday ad, the "Your Place" section on Fridays and the Classified Section.
4. Open Houses: Potential buyers are invited to tour your home at weekend viewing open houses. These viewings will be conducted at least every other week until the home is sold.
5. Broker's Open House: Broker's Open Houses will start as soon as the property is listed so we can get the word out to other brokers in the community that your property is available. Broker's Opens will continue on an as needed basis.
6. Open House Advertising: All Open Houses are advertised in the Rubloff "OPEN HOUSE" page that runs every Sunday in the Chicago Tribune.
7. Caravan Feature: Thursdays the Rubloff office tours all new listings. Your property will be featured on this caravan to let other agents view your property for their clients.
8. Rubloff Award Winning Website: www.Rubloff.com reaches more people than any other Chicago real estate site. This resource attracts buyers from Chicago, around the country and around the world -- around the clock.
9. Home Club of www.Rubloff.com: This helpful tool lets registered buyers be the first to get information on your new listing.
10. www.Cyberhomes.com: Rubloff is the official sponsor of the cyberhomes.com site so potential buyers will also see your property
information when they are looking for Chicago area homes .
11. www.Realtor.com: This official site of the National Association of Realtors is one of the most popular real estate lising sites. Potential buyers can find your property when they log onto my featured page.
12. www.ChicagoTribune.com: Potential buyers will also have access to
your property information and view room photos by logging onto this site.
13. Electronic Farming: Once your listing is processed, "Just Listed" email that highlights your property will be sent to other brokers in the market.
14. RELO Listing: Rubloff has its own in-house Relocation Department. Rubloff is also part of a national RELO network of 900 firms with 85,000 associates, as well as Royal LePage in Canada and Harvard International in London. Your property listing will be exposed to transferees and other buyers relocating to Chicago.
15. "JUST LISTED" Announcements: Direct mail postcards, announcing that your property is for sale, will be targeted to the demographically selected
audience in your area.
16. Rubloff "FOR SALE " Sign: Our FOR SALE sign is placed conspicuously on your property and reaches people around the clock.
17. High Visibility Real Estate Offices: The Rubloff name is seen by buyers where they live and work.
18. In-House Marketing Department: Our own marketing department will customize advertising and marketing material to best suit your property and target market.
19. Custom Brochures and Flyers Mailed to Selected Brokers and Offices: Reaching the most influential realtors in Chicago, Rubloff customized sales communications make realtors aware of the unique features of your property.
20. www.SheldonChicago.com: Finally, my website has consistently directed highly qualified prospects to my listings. When prospects are searching for "Chicago Condos," "Chicago New Construction," and "Chicago Townhomes," my website is consistently in the top five on Google. Over time it has proven to deliver significant content and technique to the buyer looking for a home in Chicago.
