Sheldon Salnick's Luxury Marketing Plan

The luxury property in today's market requires a multi-disciplined approach to target to the select audience who looks for unique features and design.

Marketing Plan

To obtain maximum impact and awareness for your property, the following will be incorporated into the plan to sell your property:

• Marketing Brochure

  A four-color brochure will be developed with copy and multiple photos emphasizing your property and unique features.

  Used for both mailings and perspective buyers, copy will have a description of the home highlights and design as well as price, address, room dimentions and contct name: Sheldon Salnick, Rubloff Residential Properties.

  It will also feature both the Rubloff website address and Sheldon Salnick's website address to direct the reader to take a virtual tour of your home.

• Broker Open House

  To encourage broker attendance, the first Broker's Open includes a catered lunch from a noted restaurant like Charlie Trotter´s.

  Open houses continue every five weeks.

• Announcement Post Card

  Postcards will be sent in targeted mailings to your immediate neighborhood, especially to residents of upscale developments like Tamberlane, Parklane and Embassy Club.

• Broker Flyers

  Broker flyers will be distributed every 4-6 weeks to more than 1300 individual brokers, both Rubloff and other key realtors in the city.

• Full Page & Specialty Advertising

  Your home will be included in the Chicago Tribune, the Rubloff full page ad in four-color and Friday´s addition of Chicago Tribune´s "Your Place" section (see exhibit 2) Crain´s and the Wall Street Journal will also be used.

  Rubloff Presents - Rubloff will be producing a magazine called Rubloff Presents, and your property will appear in it. This 4 color publication will arrive in March as a "ride-along" with Crain´s Chicago Business and its subscribers

• Targeted Direct Mail Advertising

  Post Card mailing to the top 150 brokers in the area, compiled from the 2005 Chicago Association of Realtors award ceremonies.

• Internet

  Your home will appear in Rubloff´s award winning website with photos and virtual tour of the entire house. Your home will also appear on www.cyberhomes.com, www.Realtor.com, www.ChicagoTribune.com, and Sheldon Salnick´s personal website, www.SheldonChicago.com

• Caravan

  Every Thursday the Rubloff office tours all new listings for over 85 brokers in four offices. Your property will be featured on this "caravan" to let other agents know about it

• Additional Marketing Tools

  Open houses will be held with your consent to boost public awareness of your. home

  A timeline for the marketing plan will be provided after receipt of the listing agreement

  A Rubloff "FOR SALE" sign will be conspicuously placed placed on your property

  "Just Listed" email highlighting your property will be sent to other brokers.

  Any lists, i.e. Rolfe Foundation or Latin School names and and email addresses, if available, will be contacted via email or with a brochure

Why Choose Rubloff Residential Properties?

• Rubloff's 5 locations

  Rubloff has 5 strategic office locations: Lincoln Park - 2663 North Halsted; Sandburg Village - 1355 North Sandburg Terrace; South Loop; 80 West Harrison Street; Harbor Country; 439 South Whittaker Street, New Buffalo

• Rubloff's average sales

  The average sales of a Rubloff agent is over $7 million

• Rubloff's relocation department

  Rubloff has its own in-house Relocation Department, and is part of a national RELO network of 900 firms with 85,000 associates, as well as Royal LePage in Canada and Harvard International in London. Rubloff Relo was responsible for the relocation of all employees from Boeing Aircraft corporate headquarters to Chicago. With Rubloff´s relocation program, your property will be exposed to transferees and other buyers relocating to Chicago.

• Rubloff´s award winning website

  Our website reaches more people than any other Chicago real estate firm´s site. This attracts buyers from Chicago, around the country and around the world around the Clock

• Rubloff's in-house marketing department

  Our own marketing department will customize advertising and marketing material to best suite your needs and target market